Digitalization means a profound business transformation, involving the use of technology to optimize business processes, improve company productivity, and improve customer service.
Digitizing your company can give you a competitive edge by enabling you to do things better, faster and cheaper than your competition.
To learn more about digitalization and the benefits this phenomenon brings to your enterprise, browse the booklet about the benefits of digitalization.
BUSINESS BENEFITS FROM E-COMMERCE:
1. Multiple uses: Not only is e-commerce an online store, but it is also a catalog that users or consumers use to find a product they are looking for. Although knowledge about the electronics industry and commerce is low, consumers have gradually begun to understand and trust local companies to purchase or accept an online product or service. (Example below)
2. Synergies: Digital Marketing and Social Media Marketing are most effective when the advertiser has the ability to redirect traffic to a specific site dedicated to meeting a specific purpose. (Examples: conversions, point of sale information). These both harmonize and complement E-commerce.
3. Staying competitive and creating a global presence.USINESS
BUSINESS BENEFITS FROM DIGITAL MARKETING:
1. Improving company-customer relations: A large portion of people today own social media accounts. This is a good opportunity to build a strong online presence. As a result, it offers you the convenience of sharing information, receiving feedbacks, and being closer to your online customer audience.
- Online access: Being online means being accessible to the customer. This helps you to offer each service and help through a social network, website or informative blog.
- Flexibility: Advertise on the channels using various tools to find the right audience.
- Cost effectiveness: Advertising through digital channels has a lower cost than traditional advertising. Depending on the size of the audience and their location, on different social media, you will have the opportunity to be informed about the costs of advertising.
- Targeting: Ability to target the right audience based on user engagement, interest, demographics and other relevant data. In order for the advertising process to be as productive as possible, you need to consider the audience segmentation for your advertising campaign as specifically as possible, you can focus on features such as: interests, personality, lifestyle, shopping and spending habits, etc. .
6. Global Achievement: Local small and medium enterprises through digital marketing can reach audiences both locally and internationally. For example, companies may export their products and may target businesses and / or customers in the region or worldwide. Competition: Provides businesses with information about products and services
- Competition: It enables businesses to be more informed about competitors' products and services than ever before, exploring the most unique solutions possible.
BUSINESS BENEFITS FROM SOCIAL MEDIA:
1. Awareness about the brand: The use of social media in Kosovo is exclusive. Every brand or company should use the opportunities offered by Facebook, Instagram, Linked In and Youtube to inform the wider audience that brand / company exists and what services it offers.
- Free Cost: The cost of advertising on digital media depends on the region the advertiser is targeting. Kosovo enters the list of countries that are cheaper to advertise. Although social media platforms are subject to changes in advertising, this is a simple example of advertising e.g. on Facebook.
If you want to advertise a post, you can set your own amount for advertising (which shows the number of people targeted based on price). When the targeting is done for example in the municipality of Peja, the age of persons 18-35 years old, interested in social media and the payment of advertising 10 EUR for 5 days. 5 days / for every 2 EUR will be targeted 1,300 - 5,800 people per day who are interested in social media.
- Target audience: It is very important to do proper demographic segmentation and social aspects for the target audience. Through clearly targeted campaigns that receive follow-up from the target audience, you will gain insights into the elements and solutions that customers are looking for in your products / services and why they like it or not. Ex. Post interactions (interactions) from customers in your sales campaign (likes, comments and distribution).
Ps. For more: https://biznesi.rks-gov.net/